Our Technologies

80 years trusted experience

We understand the importance of evolution and are constantly striving to improve our innovative platform, allowing you to create exceptional lenses. We never stand still and over the last 80 years our dedicated research and development has resulted in ophthalmic lens excellence.

Together, our state-of-the-art CrossbowsRx™ software and advanced technologies provide an outstanding visual solution.

all new aitech

Progressiveintell

ProgressiveINTELL represents a new stage in our design development, combining advanced Artificial Intelligence (AI) techniques with our established optical expertise. This technology supports the creation of lens designs that carefully manage peripheral effects and contribute to a clear, comfortable visual experience for the wearer.

By applying AI‑driven optimisation to our design platform, ProgressiveINTELL can analyse and evaluate vast combinations of parameters at speed. What once required lengthy manual adjustment can now be explored efficiently, helping us refine designs while preserving the core characteristics that make DeluxPI unique.

Independent wearer trials conducted by Ulster University’s Centre for Optometry and Vision Science confirmed that lenses incorporating ProgressiveINTELL deliver excellent real‑world performance. Their findings for Custom DeluxPI demonstrated strong wearer adaptation, high levels of comfort, and positive feedback across typical everyday visual tasks.

Revolutionary ProgressiveINTELL integration for enhanced ophthalmic lenses
Advanced computer learning for improved design optimization
Results in enhanced comfort with minimized peripheral distortion and smooth transitions

CustomFORM

This is a cohesive approach to lens design, which considers a progressive lens as a single entity rather than an accumulation of individual points. It utilizes geometric building blocks (continuous splines and ellipses instead of separate points) at the time of creation to define the whole lens surface rather than simply minimizing distortion in primary parts of the lens. The intrinsically natural design results in:
> Better overall performance
> Higher adaptation rates due to increased patient comfort
> Smoother contours making it easier to produce lenses
Smooth Optics

Smooth Optics has established itself as a strong tech in the house‑brand lens category. Lenses incorporating Smooth Optics are created using a unique approach which reverses the normal design process. Rather than create a surface and analyse to determine its optical performance, the starting point is describing the Mean Power required by the eye at all points of the lens and then deriving the surface to match this ideal.
> A smoother, more even, Mean Power profile
> Reduced swim in the peripheral zones
> Greater patient comfort and faster adaptation
EyeView

Ophthalmic lenses have power errors when viewing away from the optical centre of the lens. EyeView technology uses specially developed software which modifies the entire lens to correct power errors.
Each lens is customized to the prescription.
> Raytracing provides more consistent optical performance over the range of prescription powers
> Wider viewing areas for patients with hypermetropes
> Improved distance area for patients with myopes
> Clearer image quality in main viewing areas
EyePower

EyePower is an extension of the EyeView principles, where the unique and comprehensive raytracing analysis considers the patient’s parameters and individual’s choice of frame (back vertex distance, pantoscopic tilt and face wrap) to compensate the prescription, giving:
> Best as worn condition
> Ideal for sports and fashion wrap frames
> Sharper and higher resolution vision