Our team

Patrick mccollum

Patrick has been with Crossbows Optical since 1993.  He graduated from Queens university with an MEng degree in Mechanical and Manufacturing Engineering and put this knowledge to use in the Research and Development department within Crossbows.  He has been responsible for the manufacturing of progressive glass moulds, plus toric moulds, aspheric bifocal moulds, glass progressive lenses and metal inserts for injection moulding of polycarbonate lenses.  Patrick has been involved in the creation of progressive design software and used this software to create many of the progressive lens designs that currently form Crossbows’ design portfolio.

Since joining the management team, Patrick has helped guide the strategic direction of the company through the products it offers and resources it employs to ensure that Crossbows remains at the forefront of progressive lens technology and in particular delivering this through freeform software.  Patrick has held the position of Managing Director since September 2019.

Managing Director

dr richard mcroberts

Richard has been active in different fields of research for over a decade, gaining a Doctorate in Aerospace Engineering and publishing multiple journal articles. Having been at Crossbows for 10 years, he has gained a wealth of experience and expertise in the ophthalmic industry. He has grown the R&D team and been instrumental in driving forward our highly successful Freeform software.

With a passion for innovation, Richard has overseen the successful implementation of a broad range of technologies, features and products. Building on the strong heritage of R&D at Crossbows, as Technical Director, Richard will help ensure that the company remains one of the leading providers of state of the art lens designs.

Technical Director
Sales & Marketing Manager

jonathaN BELL

Jonathan is responsible for sales and marketing globally and was introduced to the company to provide a more proactive sales strategy ensuring that our customers are always at the very heart of all our innovations and service developments. He is also introducing a more personalised marketing service where Crossbows will develop marketing literature and collateral tailored to our optical partner’s requirements. As a high quality, white label brand, our success lies in your success!

Jonathan has 25 years of experience in senior marketing roles and has helped develop a number of companies into market leaders in their respective industries. He joined Crossbows Optical, in 2019 from the Morris Leslie Group where he was the Senior Marketing Manager for a company with a turnover of £88 million.

He has a Postgraduate Diploma in Marketing with the CIM and a BA Honours marketing degree.

R&D Manager

Dagmara Węgielska

Dagmara joined Crossbows in 2015 and in 2020 was appointed as R&D Manager.

Dagmara, who has a Degree in Applied Mathematics and a Master’s Degree in Applied Computer Science has developed strong working relationships with Crossbows’ key clients and is an integral part of the R&D team. She has also been the driving force behind our new digital applications having lead the software development and been the project liaison with our industry partners.

As R&D Manager, Dagmara has responsibility for managing the R&D team and prioritising all new product development projects. We look to Dagmara to ensure that we continue to offer our customers the best technical support in the industry and that we maintain a stable platform with new designs that our clients can capitalise upon.

  • David Fegan

    Financial Controller

    As Financial Controller at Crossbows, David has been a pivotal part of the business for over three years. With strong experience in the industrial engineering sector, he provides robust financial oversight, supports sound decision‑making, and ensures financial stability across the company. David’s expertise in budgeting, audit, asset management, and reconciliations helps drive efficiency, control costs, and underpin Crossbows’ continued growth. An ACMA and CGMA‑qualified professional, he brings strategic thinking to our financial operations.


  • Beverley McCann

    OFFICE MANAGER

    As Office Manager, Beverley keeps the team in check (!) and looks after transportation of all exports, is responsible for production order entry, and performs administration of all the freeform orders – i.e. supply, invoicing and processing payments for over 10 million lenses per year!  She also handles general accounts duties.

  • Harold Segovia

    LATIN AMERICA BUSINESS AGENT

    Qualified optometrist Harold delivers expert, sector-specific support. His technical knowledge and dedication have made Crossbows the top choice for high-quality, white-label lens designs in Latin America. Harold works closely with partner labs, handling sales and technical queries and promoting our marketing services—because his success depends on yours.

  • David Tan

    CUSTOMER SERVICE MANAGER

    David joined Crossbows in 2003 as our Asian Sales Agent and works to promote and develop the business in Asia; mainly China. He has four decades of experience in the optical industry. During his career, David has held senior managerial positions responsible for the sales and business development activities of Japanese and Western corporations in Asia.

  • Chris Jordan

    SENIOR R&D ENGINEER (Ophthalmics)

    Chris is our in-house astrophysicist! Chris completed his Masters degree in Astrophysics in 2015 and joined Crossbows Optical in 2019 whilst awaiting graduation for a PhD in Theoretical Astrophysics.

    As a member of the R&D team Chris is responsible for the ongoing development of our freeform software and designs.

  • Michael Gough

    SENIOR R&D ENGINEER (SYSTEMS)

    Michael has a degree in Electrical and Mechanical engineering and joined Crossbows Optical in 2003.

    He is a key member of our R&D team, providing fantastic customer support and being integral to our information and reporting systems. His main responsibilities include managing the ICT infrastructure, protecting our client’s personal data through his role as GDPR officer, management of the website and ensuring clients’ design quality through verification and lens analysis.

  • Odhran Hasson

    SOFTWARE DEVELOPMENT ENGINEER

    Odhran graduated with First Class Honors in Information Technologies from Ulster University Magee in 2021. He joined Crossbows in 2024 as a Software Development Engineer and is a full-stack developer specializing in PHP with the Laravel Framework. Odhran focuses on developing in-house portal applications to improve efficiency across Crossbows’ internal processes.


  • Claudia Borer

    R&D ENGINEER (Ophthalmics)

    Claudia holds a doctorate in high-energy particle physics and combines research and applied R&D experience, including work at CERN and in medical device development. She applies extensive programming expertise and technical insight—with experience in intellectual property—to solve complex scientific and engineering challenges.

    In the R&D team, Claudia contributes to the ongoing development of our freeform software and optical designs, while also creating analytical tools, performing data analysis, and supporting day-to-day customer needs.